iUninspired

Jony Ive spoke of the new Apple Watch, “With every bone in my body I know this is an important category, and this is the right place to wear it.” While he might be correct, the watch is the most uninteresting and uninspired piece of technology since the Palm Pilot.

For a tech company as innovative and ground breaking as Apple, producing a new wearable device that looks exactly like existing wearables strikes me as mundane if not rushed. It’s like Elon Musk inventing a gas station.