Stop linkbuilding, it’s a waste of time

Co-written with ChatGPT

Link building has been a cornerstone of SEO for many years. The idea behind it is simple: getting other websites to link to your site can improve your site’s authority and search engine rankings. However, over time, the effectiveness of link building has diminished, and many experts are now advising against it.

Google’s algorithm has evolved #

In the past, Google’s algorithm relied heavily on backlinks to determine a site’s authority and relevance. However, Google’s algorithm has become more sophisticated over the years and now considers a wide range of factors when ranking websites. This means that while backlinks are still important, they are no longer the be-all and end-all of SEO.

Link building can be time-consuming, requiring significant time and resources. This is especially true if you want to build high-quality links that will impact your site’s rankings. With so many other SEO tactics available, it’s important to consider whether link building is really the best use of your time.

In the past, some SEOs engaged in link building practices that were considered manipulative or spammy. These practices included buying links, using link networks, and participating in link exchanges. Google has since cracked down on these practices, and websites that engage in them can be penalized or even banned from search results. This means that if you are going to engage in link building, you need to be very careful about the tactics you use.

Quality over quantity #

Finally, it’s important to remember that quality is more important than quantity regarding link building. A few high-quality links from authoritative websites can greatly impact your site’s rankings more than hundreds of low-quality links from spammy sites. This means that if you do decide to engage in link building, you need to focus on building high-quality links that will have a meaningful impact on your site’s authority and rankings.

While link building has been an important SEO tactic in the past, it’s now time to stop focusing on it as a primary strategy. Google’s algorithm has evolved, and many other factors are just as important, if not more so when ranking websites. Instead of wasting your time on link building, focus on creating high-quality content that will attract natural links and social shares. Doing so can improve your site’s authority and search engine rankings much more sustainably.


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